LOADMAC truck mounted forklifts has appointed Atlas Cranes to be their exclusive sales and service provider in the UK.

Based in Ross on Wye, Loadmac is the only truck mounted forklift manufactured in Britain and intends to grow their UK market share. Atlas Cranes UK will be responsible for all sales and aftersales of the product to UK customers.

Atlas Cranes UK is a division of German company Atlas GmbH, and provides a wide range of truck loader cranes to customers nationwide. The Loadmac product will be dual branded in the UK and sold in Atlas’ signature orange brand colour.

Atlas has a network of 50 service centres and mobile engineers, managing director Jim Smith believes the Loadmac product will be a perfect fit for their product portfolio. ‘It makes total sense for us. We will be selling the product to the same types of customers we are already working with. We pride ourselves on being able to provide our customers with a ‘one stop shop’ solution and Loadmac will fill that gap in our offer. Our engineers will be able to service both cranes and forklifts at the same time, meaning big operational advantages for our customers too.’

‘Most importantly for us though, it’s a top class product and the fact it is manufactured in the UK means we can offer customers unrivalled lead times and competitive pricing,’ enthused Jim Smith.

With 2.5 tonne and 2 tonne models in their product range, Loadmac boasts one side off load and multi directional steering.

With sales and technical training being completed throughout April, Atlas Cranes UK officially began Loadmac operations from 1 May 2018.