P&O FERRYMASTERS has launched an ‘advanced’ track and trace service, that will allow customers to receive real-time updates on the precise location of their goods as they are transported by rail, road and sea.

The new track and trace system is designed to advance the digitalisation of trade and significantly improve customers’ visibility of the supply chain.

The technology introduced in September is expected to be extended to more than half of the company’s 4,000 strong fleet of 45ft containers by the end of the year, with the aim of completing the roll out by the end of 2021.