Loadmac, is now being ‘powered by product innovations’ and has created a new UK sales network.
BASED IN Ross on Wye, Loadmac, the only truck mounted forklift manufactured in Britain, is now offering customers 2.5 tonne and 2 tonne machines and has steadily grown its market share over the last five years. The company has identified 2019 as an important year in their growth ambitions and in a signal of their intent, Loadmac has appointed Atlas Cranes UK to be responsible for all sales and aftersales of the product to UK customers.
Loadmac managing director Mark Hignett explains: ‘Our product is proven the world over. We have a presence across Europe, we are growing rapidly in North America and we are market leader in Australia. Now is the time to use this platform to focus our attention on the domestic UK market and Atlas is the perfect partner to help us achieve this.’
Atlas Cranes UK is a division of German company Atlas GmbH, and provides a wide range of small, medium and large truck loader cranes to customers nationwide. The Loadmac product will be dual branded in the UK and sold in Atlas’ signature orange brand colour through a network of 50 service centres and mobile engineers.